1 Introduction
Interest underwear refers to clothing dedicated to emotional interaction or sexual life. It originated in European and American countries. With the development of society and people’s demand for sexual life, sexy underwear has also attracted more and more attention and love.As one of the developed regions of Asia, its interesting underwear industry is gradually growing.
2. The development process of Taiwan’s sexy underwear industry
Taiwan’s sexy underwear industry can be traced back to the 1980s. At that time, Taiwan ’s cultural and legal environment was limited, and the sexy underwear industry was relatively conservative.Until the early 1990s, with the opening and cultural diversification of Taiwanese society, the sexy underwear industry began to flourish.
3. The earliest sexy underwear catwalk in Taiwan
In 1993, Taiwan held a sexy underwear show event for the first time, hosted by a sexy underwear brand called "Simacho".At that time, the catwalk event attracted much attention and became an important milestone in the development of the sex underwear industry in Taiwan.
4. The development status of Taiwanese sexy underwear brands
At present, there are many erotic underwear brands in Taiwan, including "Simacho", "Philly", "Jasmine", "Beautifu" and "Tempt Shop".These brands have their own characteristics and advantages in terms of design, production, and sales, and successfully shaped their own brand image.
5. The main consumer group in Taiwan’s sexy underwear market
From the perspective of the consumer group, the main consumer groups in the market for the sexy underwear market in Taiwan are young couples and couples. They have strong demand for sexual life, and have high requirements for the texture, quality and price of sexy underwear.
6. The characteristics of Taiwan’s sexy underwear design
In terms of sexy underwear design, Taiwan’s sexy lingerie brands focus on creativity and uniqueness, and constantly referred to new to meet the needs and tastes of consumers.For example, the "Si -cho" sexy underwear focuses on details and gorgeousness in design, and it takes an elegant and beautiful route.
7. The development prospects of Taiwan’s sexy underwear market
At present, with the openness of Taiwanese society and the development of the economy, the prospect of the sex underwear market is broad.In the future, sexy underwear brands can expand the market through innovation and differentiated marketing. At the same time, they also need to pay attention to product quality and service quality to win the trust and loyalty of consumers.
8. Summary
In the 1980s, Taiwan’s sex underwear industry has made great progress and achievements.With the continuous changes in society and the continuous upgrading of consumer needs, Taiwan’s sexy underwear brands need to be continuously innovated and improved to be invincible in market competition.
Reference materials:
https://zhuanlan.zhihu.com/p/25782868
https://baike.baidu.com/item/%E4%B8%9D%E7%94%BA/3074250?fr=aladddin
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